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    Airdrop is a marketing tactic that uses the free distribution of new cryptocurrency tokens to drive awareness and build communities quickly. The tactic helps achieve early value on a token as recipients begin trading their airdropped tokens. Some recipients may be required to hold particular tokens or maintain a minimum balance to be eligible for an airdrop. Others may need to perform small tasks such as posting about a project on social media. Crypto startups looking to bootstrap their projects often employ airdrops.