Airdrop is a marketing tactic that uses the free distribution of new cryptocurrencyCryptocurrency is decentralized digital currency secured by cryptography. Cryptocurrency utilizes cryptographic protocols to record ownership and prevent counterfeits (when ownership... Read More tokens to drive awareness and build communities quickly. The tactic helps achieve early value on a tokenTokens are created and distributed on a blockchain and can represent a variety of assets or utilities, including commodities, loyalty... Read More as recipients begin trading their airdropped tokens. Some recipients may be required to hold particular tokens or maintain a minimum balance to be eligible for an airdrop. Others may need to perform small tasks such as posting about a project on social media. CryptoCrypto is a digital asset and medium of exchange employing cryptography to secure transactions, control the creation of new units,... Read More startups looking to bootstrap their projects often employ airdrops.
